KFC No Longer Permitted To Use Word ‘Eat’ In Advertisements
“KFC’s claim that its fried offerings have ‘that taste you’ll just love to eat’ is in direct violation of federal regulations,” acting FCC chairman Michael Copps said. “The word ‘eat’ is legally permissible only in reference to substances appropriate for human consumption. Any implication that a consumer could or should ‘enjoy’ a KFC Crispy Strip fails to meet these standards, and presents an unlawful deception to consumers.
KFC advertisers are reportedly still in negotiations with authorities over whether the word “consumables”—a term that can encompass any product that must be replaced periodically, such as brake pads or swimming pool chlorine—is an allowable substitution for “food.”
In the meantime, the restaurant chain has begun work on a series of commercials for its new Honey BBQ Boneless Wings. An early cut of the first TV spot features grainy, black-and-white footage of stylish automobiles, lush forests, people standing at a safe distance from a KFC bucket and smiling, chicken being slaughtered, and a gallon of barbecue sauce being slowly drizzled over a fire.
Who are the morons who make weird laws like these?
Suggestion: “that taste you’ll just love to throw up”
